The Importance of Effective Resourcing for Product Managers

13 September 2023

Product managers play a critical role in the success of any digital product. They are responsible for defining the product vision, gathering requirements, and overseeing the development process. To be successful, product managers need to have the right resources available to them.


What is effective resourcing?

Effective resourcing is the process of allocating the right people, with the right skills, to the right tasks. It is essential for ensuring that projects are completed on time, within budget, and to the required quality.


Why is effective resourcing important for product managers?


There are many reasons why effective resourcing is important for product managers. Here are just a few:

  • It can help to improve project efficiency. When the right people are working on the right tasks, it can lead to increased productivity and efficiency. This is because team members will be able to leverage their skills and experience to get the job done quickly and effectively.
  • It can help to improve product quality. When projects are staffed with skilled and experienced professionals, the quality of the output is likely to be higher. This is because team members will be able to identify and address potential problems early on, resulting in a better final product.
  • It can help to reduce costs. Effective resourcing can help to reduce costs by minimising waste and duplication of effort. This is because team members will be able to focus on their assigned tasks and avoid working on tasks that are not essential.
  • It can help to improve customer satisfaction. When projects are delivered on time and within budget, customers are more likely to be satisfied. This is because they will be able to use the product as soon as possible and without having to pay any additional costs.

How can product managers ensure effective resourcing?


There are several things that product managers can do to ensure effective resourcing. Here are a few tips:

  • Start by defining the project requirements. What are the goals of the project? What are the key deliverables? Once you have a clear understanding of the project requirements, you can start to identify the resources that you need.
  • Consider the skills and experience of your team members. Who has the skills and experience that are needed for the project? Make sure to match the right people to the right tasks.
  • Be flexible and adaptable. Things don’t always go according to plan, so be prepared to adjust your resourcing plan as needed.
  • Communicate with your team members. Keep your team members updated on the project progress and any changes to the resourcing plan. This will help to ensure that everyone is on the same page and working towards the same goals.


Effective resourcing is essential for the success of any product manager. By following the tips above, you can ensure that you have the right resources available to you to deliver successful products.


Download our eBook on effective resourcing for product managers to learn more about how to get it right:



  • A study by Harvey Thomas, a recruitment agency for product managers, found that 43% of companies in the UK are struggling to find the right product managers. This is due to the increasing demand for product managers in the UK, as well as the shortage of skilled and experienced professionals in this field.
  • Another study by, a website that provides data on the salaries of product managers in the UK, found that the average salary for a product manager in the UK is £65,000. This is a significant increase from the average salary of £50,000 in 2019.
  • The Project Management Institute (PMI) found that 70% of projects in the UK fail due to poor resource management. This is a significant number, and it highlights the importance of effective resourcing for product managers.
  • According to a report by LinkedIn, the demand for product managers in the UK is expected to grow by 30% in the next five years. This is due to the increasing digital transformation of businesses in the UK, which is creating a need for more product managers to help develop and launch new digital products and services.
  • The average salary for a product manager in London is £80,000. This is significantly higher than the average salary for a product manager in the rest of the UK. This is due to the higher cost of living in London, as well as the greater demand for product managers in the city.

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